In the highly digital age of online marketing, Australian companies have continuously looked to software and programs that will indeed allow them to grow their brand presence.
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Find the latest information on social media updates, how to use influencers, influencers marketing tips and online marketing strategies.
Your engagement rate on Instagram is one of the most important factors in determining whether or not an audience will convert into sales.
The Internet is one of the most dominant inventions being used globally nowadays, which is great news for businesses who want to market their businesses online.
Influencer marketing is a form of marketing that has generated immense popularity over the last 5 years where individuals who have an audience to speak to, promote brands by creating content and “influencing” buying decisions.
2018 trends in influencer marketing will include an increase in micro-influencers, a better allocation of budget and a focus on tracking results.
Are influencers worth the “free” product or service? What about the fees they charge for advertising on their social accounts? Despite some of the world’s biggest brands diverting the majority of their budget to influencer management over 2017 and likely to continue growing in 2018, the worth of these campaigns have been questioned by many.
Influencer marketing, whether or not you saw it coming has become the standard marketing procedure of any good PR/Marketing company or internal brand.
Why does your brand need Influencers?
Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.
Working with influencers, especially on a contra arrangement, has at times landed some brands and PR agencies in hot water when the influencer hasn't posted when or what they agreed to! We're all for influencers at the PHLANX.com HQ, we love them, we pay them and we "influence" together!
A brand that’s been around since 1984 has successfully done so by being able to embrace change. In Spring 2016, MAC Cosmetics announced a partnership with Caitlin Jenner on a “Finally Free” range. In 2011, they teamed up with beauty blogger to release a collection of eye shadows.
The businesses that make it in the social media world, think like a BRAND. There’s a difference. A business produces product or service. A brand is the image and “personality” that your company has.
We have scoured Sydney for some of the best places for your party, celebration or event this summer so you don’t have to. Here are our top 5 Sydney venue picks:
1. Olio – (olio.com.au)
Hey you! Yes, you – marketing, PR and small business people bombarding every journalist you find on the internet with an irrelevant email or a media release long enough to write the damn article yourself!
When we think of the word 'influencer' our mind typically jumps to the online kind. Instagram models. Beauty bloggers. Youtube successes - those very clever content creators who know how to captivate their audiences across Instagram, Facebook, Youtube... and whatever platform they're trending on.
The social media world has brought with it an abundance of online jargon, which often finds us bombarded with questions on what businesses can do to boost their “online presence”. How do I get more followers? How do I make my Instagram account more active? How do I use Twitter to sell product?