Marketing strategies and advertising have changed a lot since the rise of social media platforms, especially Instagram. Due to the enormous global reach social media has developed over the years, it’s inevitable that every business needs to be present on different platforms and share their message
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Find the latest information on social media updates, how to use influencers, influencers marketing tips and online marketing strategies.
In the highly digital age of online marketing , Australian companies have continuously looked to software and programs that will indeed allow them to grow their brand presence. Online marketing can be a complex discovery and so these tools assist brands in becoming more digitally savvy! Below are
Your engagement rate on Instagram is one of the most important factors in determining whether or not an audience will convert into sales. What is an engagement rate? How do you measure your engagement rate?
The Internet is one of the most dominant inventions being used globally nowadays, which is great news for businesses who want to market their businesses online. Resources and people have never been so accessible due to the rise of social media and online coverage. How do I market
Influencer marketing is a form of marketing that has generated immense popularity over the last 5 years where individuals who have an audience to speak to, promote brands by creating content and “influencing” buying decisions. Influencers have been mostly identified as individuals
2018 trends in influencer marketing will include an increase in micro-influencers, a better allocation of budget and a focus on tracking results. The astonishing growth of influencer marketing across 2017 had marketers and business owners scurrying to find the best way to maximise
Are influencers worth the “free” product or service? What about the fees they charge for advertising on their social accounts? Despite some of the world’s biggest brands diverting the majority of their budget to influencer management over 2017 and likely to continue growing in
Influencer marketing , whether or not you saw it coming has become the standard marketing procedure of any good PR/Marketing company or internal brand. Why does your brand need Influencers? Influencers are an inexpensive way of growing your brand presence and seen
Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise. First thing’s
Working with influencers, especially on a contra arrangement, has at times landed some brands and PR agencies in hot water when the influencer hasn't posted when or what they agreed to! We're all for influencers at the PHLANX.com HQ, we love them, we pay them and we "influence" together! However we
A brand that’s been around since 1984 has successfully done so by being able to embrace change. In Spring 2016, MAC Cosmetics announced a partnership with Caitlin Jenner on a “Finally Free” range. In 2011, they teamed up with beauty blogger to release a collection of eye shadows. Cue 2017, and the
The businesses that make it in the social media world, think like a BRAND. There’s a difference. A business produces product or service. A brand is the image and “personality” that your company has. Everything you say and do online is a representation of your brand and so the quality of your
We have scoured Sydney for some of the best places for your party, celebration or event this summer so you don’t have to. Here are our top 5 Sydney venue picks: 1. Olio – ( olio.com.au ) Based in St Leonards this charming venue mixes the buildings industrial heritage and a modern
Hey you! Yes, you – marketing, PR and small business people bombarding every journalist you find on the internet with an irrelevant email or a media release long enough to write the damn article yourself! It’s time to look at the facts. Journalists aren’t responding. Or are - angrily. They’re
When we think of the word 'influencer' our mind typically jumps to the online kind. Instagram models. Beauty bloggers. Youtube successes - those very clever content creators who know how to captivate their audiences across Instagram, Facebook, Youtube... and whatever platform they're trending on.
The social media world has brought with it an abundance of online jargon, which often finds us bombarded with questions on what businesses can do to boost their “online presence”. How do I get more followers? How do I make my Instagram account more active? How do I use Twitter to sell product? With