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Find the latest information on social media updates, how to use influencers, influencers marketing tips and online marketing strategies.
The Internet is one of the most dominant inventions being used globally nowadays, which is great news for businesses who want to market
Influencer marketing is a form of marketing that has generated immense popularity over the last 5 years where individuals who have an audience to speak to, promote brands by creating content and “influencing” buying decisions.
2018 trends in influencer marketing will include an increase in micro-influencers, a better allocation of budget and a focus on tracking results.
Are influencers worth the “free” product or service? What about the fees they charge for advertising on their social accounts?
Influencer marketing, whether or not you saw it coming has become the standard marketing procedure of any good PR/Marketing company or internal brand.
Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to corre
Working with influencers, especially on a contra arrangement, has at times landed some brands and PR agencies in hot water when the influencer hasn't posted when or what they agreed to!
A brand that’s been around since 1984 has successfully done so by being able to embrace change. In Spring 2016, MAC Cosmetics announced a partnership with Caitlin Jenner on a “Finally Free” range.
The businesses that make it in the social media world, think like a BRAND. There’s a difference. A business produces product or service. A brand is the image and “personality” that your company has.
We have scoured Sydney for some of the best places for your party, celebration or event this summer so you don’t have to. Here are our top 5 Sydney venue picks:
Hey you! Yes, you – marketing, PR and small business people bombarding every journalist you find on the internet with an irrelevant email or a media release long enough to write the damn article yourself!
When we think of the word 'influencer' our mind typically jumps to the online kind. Instagram models. Beauty bloggers. Youtube successes - those very clever content creators who know how to captivate their audiences across Instagram, Facebook, Youtube...
The social media world has brought with it an abundance of online jargon, which often finds us bombarded with questions on what businesses can do to boost their “online presence”. How do I get more followers? How do I make my Instagram account more active?