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On May 9th, The North Face athletes @christinalusti, @jimwmorrison and @chantel.astorga made the first ever ski descent of the west face of the Great Trango Tower in Pakistan. Standing at 6286m/20,623ft, this marks one of the biggest accomplishments in recent ski mountaineering history. In 2023, ...
Seasons are changing but the @powderbuoy is still poppin The North Face Athletes @blakepaul and @shoeburt gettingthe goods up at @snowbird
The North Face athlete @erikleon_ and Athlete Development Program member @frozone.jpeg recently got out with the rest of the @technicallydoingit crew at @winterparkresort for some laps and the vibes were high! The TDI (Technically Doing It) crew is a group of Black professional snowboarders with ...
When in doubt, lay it out! The North Face Athlete @evelojna knows what to do.
Exploring in style and steez with The North Face Athletes @frozone.jpeg and @erikleon_ at @winterparkresort. Spring isnt stopping any time soon with multiple destinations still open for skiing and riding. The #IkonPass holder community receives benefits like 20% off @thenorthface_snow gear and mo...
Welcome to the Uninvited Revolutionwhere women arent just the subcategory, theyre the main event. Over 70 athletes rode in the 2024 Uninvited International at @WoodwardParkCity last week. This 4-day freeride snowboard event for women, girls and non-binary riders featured some of the most progress...
In February, The North Face Athlete @erikleon_ hosted the 3rd annual Corenation Rail Jam at Denvers Ruby Hill Rail Yard. The event was a jam format contest that welcomed skiers and snowboarders of all ages and abilities to help raise funds for @sosoutreach a national non-profit organization focu...
Its springtime and most areas are starting to melt out, but the fun doesnt stop in Alaska. The North Face Athlete @blakepaul put down some heavy lines in a single day. : @jonathonchandler
The North Face Athlete @dennisranalter taking side hits to the next level. : @hansmann_90
The 2024 @the__uninvited finals went down at @woodwardparkcity this past weekend where some of the best women, girls and non-binary street-style riders in the world battled it out for a prize purse and global recognition. To re-watch the full weekend coverage, head to the link in bio.
After 20 years of skiing professionally, The North Face Athlete @ingridbackstrom is used to managing multiple priorities. As a skier, she lives for chasing snow, spontaneous trips, and the next line. As a mom, she values routines, security, and bedtimes. Through her goal of skiing 100 days in a ...
The North Face Athlete @blakepaul checking in from @jacksonhole with this casual line. But did he land it? : @mikebogs